Professor Ranjay Gulati reveals how “resilient” companies—those that prosper in good times and bad—are driving growth and increasing profitability by immersing themselves in the lives of their customers. By reorienting their organizations to be proactive, flexible, and truly customer-centric, these pioneering companies have spiked growth even in the face of some of the most daunting economic conditions in modern history.

Drawing on more than a decade of research at firms ranging from manufacturing and retail to professional services, media, information technology, and healthcare, Gulati uncovers the path to resilience by showing how to break down internal barriers at your company and build bridges across internal units while also creating a network of external collaborators.

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