On Feb. 25, 2010, the Los Angeles Chapter ACFE will host a fraud education luncheon with two featured speakers:  David Maxey  speaking on "Marketing Your Professional Services Business Online"  and Alex Kwechansky on "How to Spot Another "Bernie" Before He Has "Madoff" with Your Money."  WHEN: Thurs. Feb 25, 2010; 11:30 A.M. to 2:00 P.M.WHERE: TAIX Country French Restaurant at 1911 West Sunset Blvd., Los Angeles, CA.  Parking at the restaurant is $2.50.  OTHER INFORMATION:  2 hours CPE for CFE's and CPA's, 2 hours MCLE for attorneys.RESERVATIONS:  Visit the chapter's web site at www.la-acfe.org. PRICING:LA-ACFE Chapter Members and Affiliates $45 
ACFE Members & Others: $55Become an LA-ACFE member or affiliate for $35 and receive the member discount!   TOPIC: Marketing Your Professional Services Business Online

1. Online Marketing vs. Traditional Marketing
2. Overview and Components of Online Marketing 3. Online Marketing as it Relates to an Overall Professional Services Marketing Strategy

SPEAKER BIO:   Dave Maxey, founder of ClickReach Internet Marketing, has more than 20 years of corporate management and entrepreneurial experience, in the midst of which he spent a few years as a stand-up comedian. He has also run his own internet and telephone research business for a number of years, speaking to well over a thousand people in public accounting and hundreds of people in the forensic accounting/fraud investigations niche during that time.
 
Dave launched his online marketing business to help an under-served market, and he greatly enjoys demystifying the world of internet marketing for small and medium-sized businesses.
 
Dave has presented at national industry conferences and has been interviewed several times on national internet radio shows. TOPIC: How to Spot Another "Bernie" Before He Has "Madoff" With Your Money" 1.  Recognizing the Signs of an Investment Fraud
 
SPEAKER BIO: Alex Kwechansky specializes in fraud detection and restabilizing the victimized company in retail, manufacturing and service industries.
Since 1981 he has designed and taught business courses at UCLA Extension Business School including Detection and Prevention of Fraud in Business and Finance.  He teaches CPE to CPAs about untraceable fraud and deceptive practices.  
His website, Businessfraudadvice.com, provides business fraud information.

He wrote " Never Underestimate Who Can Cheat You!" to help recognize and stop business fraud.